Measuring marketing effectiveness and value: the Unisys marketing dashboard

This article documents the approach that Unisys has taken to design, develop, and implement a robust marketing measurement system--the Unisys Marketing Dashboard.

Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard

Amy MillerUnisys Corporation

Jennifer CioffiVenture Communications

INTRODUCTION

In today's economically challenging business environment, no organization is exempt from performance...