Measuring marketing effectiveness and value: the Unisys marketing dashboard

Jennifer Cioffi and Amy Miller

This article documents the approach that Unisys has taken to design, develop, and implement a robust marketing measurement system--the Unisys Marketing Dashboard.

Data management
Accountability, C-Suite relations

Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard

Amy MillerUnisys Corporation

Jennifer CioffiVenture Communications

INTRODUCTION

In today's economically challenging business environment, no organization is exempt from performance...

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