Measuring marketing effectiveness and value: the Unisys marketing dashboard
Jennifer Cioffi and Amy Miller
This article documents the approach that Unisys has taken to design, develop, and implement a robust marketing measurement system--the Unisys Marketing Dashboard.
Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
Amy MillerUnisys Corporation
Jennifer CioffiVenture Communications
INTRODUCTION
In today's economically challenging business environment, no organization is exempt from performance...