Measuring children's media consumption effectively: a pilot project using Radiocontrol

Stephanie Weiss and Manuel Daehler

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001.

Measuring Children's Media Consumption Effectively

A Pilot Project Using Radiocontrol

Stephanie Weiss and Manuel DaehlerSBC Swiss Broadcasting Corporation, Switzerland

BACKGROUND

Information and communication technologies have become an integral part of our...

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