Measuring Children's Media Consumption Effectively
A Pilot Project Using Radiocontrol
Stephanie Weiss and Manuel DaehlerSBC Swiss Broadcasting Corporation, Switzerland
BACKGROUND
Information and communication technologies have become an integral part of our everyday lives. The media offering available is huge and plays an important role in the life of every individual, irrespective of age. The opportunities and risks of limitless and in most cases free access to information, knowledge and a wide range of entertainment have become a focus of critical public debate. Above all the subject of children and the media is receiving a great deal of...