Measuring children's media consumption effectively: a pilot project using Radiocontrol

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001.

Measuring Children's Media Consumption Effectively

A Pilot Project Using Radiocontrol

Stephanie Weiss and Manuel DaehlerSBC Swiss Broadcasting Corporation, Switzerland

BACKGROUND

Information and communication technologies have become an integral part of our...