Me myself and I: Studying youngsters identity by combining visual ethnography & nethnography

The article describes a new approach to studying young people by ethnography. A full range of ethnographic methods was used to get a fully rounded picture, including user-generated ethnography and nethnography.

Me myself and I: Studying youngsters identity by combining visual ethnography & nethnography

Annelies Verhaeghe and Joeri Van den BerghInSites Consulting, Belgium

Veerle ColinMTV Networks Belgium and Nickelodeon Belgium, Belgium

INTRODUCTION

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