Agency: Publicis | Author: Becky Barry |
Jaffa Cakes How to Have Your Cake and Eat it
A RECIPE HANDED DOWN
Quick, think of some Jaffa Cake advertising...no? Difficult isnt it?
That was our immediate response when we won the Jaffa Cake business. Why does such a famous brand have such unmemorable ads? Why has such a famous brand not been properly advertised since the 80s?
Let me remind you of some of the older campaigns. In the 1970s we had the 'Mad Jaffa Cake Eater'. An irreverent little nutter, going to any lengths to find the 'Smashing Orangey...