McDonald's
Weak Day Pricing
Agency: DDB
Introduction
McDonald's introduced Weak Day Pricing to increase visits on the traditionally 'weakest' days of the trading week, amongst the toughest customer group 'Heavies'. The initiative was designed...
McDonald's introduced Weak Day Pricing to increase visits on the traditionally 'weakest' days of the trading week, amongst the toughest customer group 'Heavies'. The initiative was designed...