McDonald's
Weak Day Pricing
Agency: DDB
Introduction
McDonald's introduced Weak Day Pricing to increase visits on the traditionally 'weakest' days of the trading week, amongst the toughest customer group 'Heavies'. The initiative was designed...
McDonald's Restaurants (New Zealand) Limited
The campaign promoted McDonald's Weak Day Pricing strategy by communicating a compelling value message and differentiating from other quick service restaurants.
