McDonald's Restaurants (New Zealand) Limited

The campaign promoted McDonald's Weak Day Pricing strategy by communicating a compelling value message and differentiating from other quick service restaurants.

McDonald's

Weak Day Pricing

Agency: DDB

 

Introduction

McDonald's introduced Weak Day Pricing to increase visits on the traditionally 'weakest' days of the trading week, amongst the toughest customer group 'Heavies'. The initiative was designed...