McDonald's: One Bite Closer to Equality

Mehak Jaini

McDonald’s, a fast food brand, increased reach, customer sentiment, and spontaneous awareness in India by creating packaging that allowed disabled customers to enjoy the McDonald’s experience.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: Restaurants & takeaways Media channels: Radio & audio, Social media, Word of mouth, Influencers, KOLs, Websites & microsites, Point-of-purchase, In-store, Print - general, Unspecified, Events & experiential, Public relations Budget: Up to 500k

Executive summary

Around 2% of India’s population is disabled, that’s nearly 27 million people — more than the entire population of Australia — who are routinely left out of marketing efforts, national...

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