McDonald's New Zealand: Kiwiburger

Quick-service brand McDonald's New Zealand launched a music video, with on- and offline support, to reflect and represent all Kiwis and boost sales of its Kiwiburger.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Aotearoa, AucklandMarket: New ZealandSector: Restaurants & takeawaysMedia channels:Online video, Outdoor, Out-of-home, Public relations, Radio & audio, Social media, Television,...