McDonald's Nederland B.V. - This winter season the Dutch are yodelling (Netherlands)

McDonald’s wanted to put the “fun” back into its Dutch outlets and grow sales of a premium priced Special Burger.

McDonald's Nederland B.V. – This winter season the Dutch are yodelling (Netherlands)

Agency name: TBWA\NEBOKOClient name: McDonald's Nederland B.V.Category: Retail or Trade Marketing


The growth of McDonald's is under pressure for two reasons. On one hand, an outing to McDonald's has become a commodity. Fun and amusement have been the drivers of McDonald's success, but these brand values undergo a certain wear. On the other hand, the market and the competitors are developing fast. New, exotic restaurants which bring surprise and temptation, are offering an alternative to a fast and easy snack.

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