McDonald's Nederland B.V. – This winter season the Dutch are yodelling (Netherlands)
Agency name: TBWA\NEBOKOClient name: McDonald's Nederland B.V.Category: Retail or Trade Marketing
BACKGROUND
The growth of McDonald's is under pressure for two reasons. On one hand, an outing to McDonald's has become a commodity. Fun and amusement have been the drivers of McDonald's success, but these brand values undergo a certain wear. On the other hand, the market and the competitors are developing fast. New, exotic restaurants which bring surprise and temptation, are offering an alternative to a fast and easy snack.
One of...