McDonald's: My Happy Table

QSR brand McDonald's grew top-of-mind awareness during Ramadan in Singapore with a digital activation that focused on those separated from their families in Malaysia because of COVID-19.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: Leo BurnetIdea creation: Leo Burnett Singapore Market: Singapore Sector: Restaurants & takeaways Media channels: Online video, Point-of-purchase, In-store Budget: No budget

Executive summary...

Not a subscriber?

Schedule your live demo with our team today