McDonald's Hong Kong: The Mirror Meal

Garron Chiu, Andreas Krasser

McDonald's, the fast-food brand, built an authentic partnership with pop culture icons to engage a Gen Z audience in Hong Kong.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: DDBIdea creation: DDB Hong Kong Market: Hong Kong (SAR) Sector: Restaurants & takeaways Media channels:Packaging & design, Mobile & apps, Print - general, Social media, Television...

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