McDonald's: Harnessing power of first and third party data to drive sales

McDonald's, a QSR restaurant, launched a campaign in Indonesia to encourage app downloads, registrations and the use of promotional offers.

Campaign details

Brand: McDonald'sAgency: OMD IndonesiaRegion: APAC

Strategy

Objective

McDonald's wanted to boost restaurant sales after the easing of mobility restrictions and the lowering of PPKM levels at the start of 2022.

Several promos and offers were...

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