McDonald's: Harnessing power of first and third party data to drive sales

McDonald's, a QSR restaurant, launched a campaign in Indonesia to encourage app downloads, registrations and the use of promotional offers.

Campaign details

Brand: McDonald'sAgency: OMD IndonesiaRegion: APAC

Strategy

Objective

McDonald's wanted to boost restaurant sales after the easing of mobility restrictions and the lowering of PPKM levels at the start of 2022.

Several promos and offers were lined up to encourage people to dine-in. These promotions were made available through Mc Donald's App.

The campaign's goal was to encourage app downloads and registrations while also encouraging the use of promotional offers.

Target Audience

Given the wide variety of food and drink alternatives available to Indonesians and with over 65% of the population who use the...

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