McDonald's: Harnessing power of first and third party data to drive sales

McDonald's, a QSR restaurant, launched a campaign in Indonesia to encourage app downloads, registrations and the use of promotional offers.

Campaign details

Brand: McDonald'sAgency: OMD IndonesiaRegion: APAC



McDonald's wanted to boost restaurant sales after the easing of mobility restrictions and the lowering of PPKM levels at the start of 2022.

Several promos and offers were...

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