McDonald’s: Grand Chicken

McDonald's, a fast-food brand, launched a gamified mobile campaign to promote its new chicken burger in the Middle East.

Campaign details

Brand: McDonald'sLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

To promote their Grand Chicken Habanero, McDonald's wanted to use the personalized targeting options of the mobile gaming world, which has skyrocketed in recent years. As a leading quick-service restaurant, McDonald's always strives to provide their customers with fresh, high-quality products, through exclusive promotions and their reward programs. By utilizing the power of mobile games, McDonald's' provided a delicious gateway from daily worries into the world of feel-good happiness in a gamified way through AdColony's ad tech! The objectives included...

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