McDonald's: Getting vegan haters to lovin' it

QSR brand McDonald's Hong Kong capitalised on the plant-based power of vegan influencers to cook up a campaign that not only flipped social sentiment, but also brought a whole new customer base into its restaurants.

Campaign details

Brand: McDonald'sBrand owner: MHK Restaurants LimitedLead agency: DDB Group Hong KongContributing agency: OMD Hong KongMarket: Hong KongSector: Restaurants & takeawaysMedia channels:Online video, Packaging & designs, Public relations,...