McDonald's: Famous orders – how McDonald’s created a new generation of fans

McDonald's, a fast food brand, brought a youth audience back to its restaurants and created an engine of growth for the brand with its Famous Orders campaign in the US.

Campaign details

Brand: McDonald'sAdvertiser: McDonald'sEntrant: Wieden + Kennedy New YorkCategory: Single MarketPrincipal authors: Tass Tsitsopoulos, Wieden + Kennedy New York; Alysha Kishan, Wieden + Kennedy New YorkContributing authors:Jennifer Larkin, McDonald's...

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