Campaign details
Brand: McDonald'sAdvertiser: McDonald'sEntrant: Wieden + Kennedy New YorkCategory: Single MarketPrincipal authors: Tass Tsitsopoulos, Wieden + Kennedy New York; Alysha Kishan, Wieden + Kennedy New YorkContributing authors: Jennifer Larkin, McDonald's
One of the world’s most iconic brands, McDonald’s had lost some of its shine in its home market, often the butt of jokes from competitors like Burger King, Wendy’s and Taco Bell. It had lost touch with young and multicultural audiences - the future of the category (any category) and it had lost its voice too. This is...