McDonald's: Eatqual – one step closer to inclusivity

McDonald's, a fast food restaurant chain, increased store visits and sales in India by launching its EatQual packaging which made the burger eating experience equal for people with disabilities.

Objectives

A LEGACY BUILT OVER TIME

In its 25 years in India, McDonald's has become the go-to destination for creating memories worth cherishing. For millions, McDonald's was where they had their first burger. It wasn't just the market leader in attracting...