McDonald's: Eatqual – one step closer to inclusivity

McDonald's, a fast food restaurant chain, increased store visits and sales in India by launching its EatQual packaging which made the burger eating experience equal for people with disabilities.

Objectives

A LEGACY BUILT OVER TIME

In its 25 years in India, McDonald's has become the go-to destination for creating memories worth cherishing. For millions, McDonald's was where they had their first burger. It wasn't just the market leader in attracting footfalls, but also at the forefront of constant innovation to continue delivering on its promise to 'Make Delicious Feel-Good Moments Easy For Everyone'.

Wanting to make the brand more inclusive, our objectives for the campaign were to:

  1. Shatter the deep-seated apathy towards people with disabilities, resulting in higher awareness and better reach for the cause, along with high engagement...

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