Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: RetailMedia channels: Packaging & design, Radio & audio, Online video, Newspapers, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Social media, Point-of-purchase, In-storeBudget: Up to 500k
Executive summary
2% of India’s population is disabled, that’s nearly 27 million people – more than the entire population of Australia. 27 million individuals who are routinely left out of marketing efforts, national initiatives and even the most basic experiences, because of our...