McDonald’s: Drive-thru come-back

McDonald's, a fast-food chain, increased footfall during COVID-19 restrictions in Saudi Arabia by emphasising the hygiene measures it had in place.

Campaign details

Brand: McDonald'sLead Agency: UM MENATRegion: EMEA

Strategy

Objective

During the country's curfew to contain the pandemic, McDonald's wanted to stimulate its in-store traffic, particularly drive-through. While online delivery orders had increased...