McDonald's: Drive thru codes

McDonald's, the fast food chain, increased awareness for its drive thrus in India.

Campaign details

Brand: McDonald's IndiaLead Agency: 22 Feet Tribal WorldwideRegion: APAC

Strategy

Objective
  1. Increase awareness for McDonald's Drive Thrus, cementing our position as the original Drive Thru (DT)
  2. Leverage Drive Thrus to drive Guest Counts (GCs),...