McDonald's: Drive thru codes

McDonald's, the fast food chain, increased awareness for its drive thrus in India.

Campaign details

Brand: McDonald's IndiaLead Agency: 22 Feet Tribal WorldwideRegion: APAC

Strategy

Objective
  1. Increase awareness for McDonald's Drive Thrus, cementing our position as the original Drive Thru (DT)
  2. Leverage Drive Thrus to drive Guest Counts (GCs), especially when a large number of stores were shut for dine-in in most markets and other delivery channels were hit adversely. DTs had consistently contributed to 2% of total GCs for all of 2019 and we wanted to see that move to at least 5 %.
Target Audience

Young Urban professionals and families with kids:

These individuals have grown...

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