Masterpiece on the Menu
The message is clear – McDonald's has a true and unique masterpiece on the menu. And the goal is to address a younger audience and make the media hungry for the unconventional topic. gif, how toget it under people's skin?
As an innovative brand, we collaborated with an artist to create the historically first NFT art piece in CZ that was auctioned for Ronald McDonald House Charities (DRMcD) to demonstrate NFT's deeper potential.
Objectives
Presenting a new product line of Maestro burgers and highlighting its specific features.If the burger was a masterpiece, then we approached...