McDonald's Corporation: Ronald Mcdonald And Mcdonaldland campaign
Grace HawthorneOverview
McDonald's Corporation, the largest and best-known global food service retailer, has historically looked to its franchises for new products and ideas. Ronald McDonald was the brainchild of Washington, D.C. franchisers John Gibson and Oscar Goldstein. The two sponsored a local television show for children starring Bozo, a clown who told kids, "Get your mom or dad to take you to McDonald's." The sponsorship was so successful that, when the show was canceled, Harry Merrick, Jr., of the Kal, Ehrlich & Merrick agency, decided to create a McDonald's clown. According to...