McDonald's App: Summer lovin'

Quick-service restaurant brand McDonald's created a dating app mechanic to increase app downloads, usage and sales in Germany during the coronavirus crisis.

Campaign details

Brand: McDonald's AppBrand owner: McDonald'sLead agency: OMD GermanyContributing agency: Wagawin GmbHMarket: GermanySector: Restaurants & takeawaysMedia channels: Mobile & apps, Programmatic display, Sales promotionBudget: Up to 500k

Executive...