McDonalds - giving 110%

Campaign in 1998 by Leo Burnett for McDonalds' sponsorship of the 1998 World Cup. TV commercials (2) featuring Alan Shearer as someone who uses McDonalds.
Agency: Leo BurnettAuthor: Nick Johnston-Jones

Giving it 110%

How McDonalds won the 1998 World Cup

McDonalds spent a lot of money sponsoring World Cup 98, but so did a host of other brands. The challenge was to separate McDonalds from the clamour...