McDonald’s - a burger worth working for

In early 2004, McDonald’s identified a gap in its menu. Its share of the young adult segment was declining because it failed to offer a filling beef burger to rival competitive products.

A burger worth working for

Category: New Product or Service IntroductionAgency: DDBAdvertiser: McDonald's

SUMMARY

In early 2004, McDonald's identified a gap in its menu. Its share of the young adult segment was declining because it failed to offer a filling...