Campaign details
Brand: McCormick & CompanyAgency: Fitzco
Campaign Summary
Early in the pandemic, we saw shifting consumer behaviors: CPG and alcohol sales were on the rise. But these increases were at risk as summer approached, with grilling among friends a likely victim of quarantine rules. This presented the perfect opportunity to bring the familiar flavor of French's Classic Yellow Mustard to another American classic – beer.
Marketing Context
French's first owned National Mustard Day in 2019 with the introduction of Mustard Ice Cream, a highly successful initiative that drew 1.2 billion earned impressions and increased both French's...