McCain: Street fries

McCain, the frozen chip brand, entered a new segment by successfully launching its Street Fries product to a young French audience, resulting in greater-than-expected sales, significant category penetration, and expansion into other European markets.

Executive Summary

McCain's heartland has been within family mealtimes, bringing convenience and joy to this sit-down occasion. The brand had sought to drive continued growth by attracting new customers and playing in new occasions through innovation. One...