McCain Foods (GB) – Oven chips/Micro Chips

Campaign in 1998-9 by DMB&B for McCain Foods GB (Oven Chips and Micro Chips). Objective: strengthen brand and expand business in competitive market.
Agency: DMB&BAuthor: Charlie Snow

Oven Chips/Micro Chips

INTRODUCTION

'At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his...