McCafé: Great coffee. Simple.

Quick-service F&B brand McCafe harnessed the power of simplicity to find its place in a complex category in the overly saturated UAE market.

Campaign details

Brand: McCaféBrand owner: McDonald'sLead agency: FP7 McCann DubaiContributing agencies: UM Dubai, Studio M Dubai, Starcom DubaiMarket: United Arab EmiratesIndustries: Restaurants & takeawaysMedia channels:Newspapers, Online display, Outdoor,...