Campaign details
Brand: M&C Saatchi Open HouseAgency: M&C Saatchi London
Summary
The trickiest client to get right is your own organisation.
Here, a famous advertising brand transformed how it presented itself, to attract fresh talent. It replaced and reinvented ingrained recruitment practices.
And did the last thing it was ever likely to do: It opened itself up.
Often respected, sometimes feared, but rarely loved, for nearly three decades M&C Saatchi had successfully milked its black and white reputation. Carefully guarded secrets being as much part of its show as spikey notoriety.
Then the climate changed. And the...