Mazda – Operation Renesis: can you handle it?

Mazda had to achieve 50,000 UK sales, but had to counter the fact that many consumers do not include Mazda when considering cars.
  

Mazda – Operation Renesis: can you handle it?

Agency name: Billington Cartmell Client name: Mazda Category: Event Marketing Country: UK

BACKGROUND

Mazda had to achieve 50,000 UK sales. They had developed a proposition 'Zoom Zoom' – i.e....

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