Maybelline: Peek into the future – AR Makeup

Maybelline New York, a make-up brand, launched an AR filter so that users could virtually try on make-up during the Covid-19 lockdown.

Campaign details

Brand: MaybellineBrand owner: L'Oréal IndiaLead agency: WavemakerContributing agency: WavemakerMarket: IndiaSector: Cosmetics, beauty aidsMedia channels: Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

Like many...