Maxxium UK - Dance like no one's watching (UK)

This article describes ABSOLUT’S campaign called ‘dance like no one’s watching’ to launch a limited edition gift pack, ABSOLUT DISCO, which would: drive brand awareness and trial and volume growth across both the on and off trade.

Maxxium UK – Dance like no one's watching (UK)

Agency name: Multiply Client name: MAXXIUM UK Category: Product Launch/Relaunch/Trial campaigns

BACKGROUND

ABSOLUT® VODKA – the 3rd largest premium distilled spirit brand and one of the fastest growing...

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