Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet services Media channels: Online video, Public relations, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Hari Raya (Eid) is one of the biggest festivals in Malaysia, marked by family reunions as people travel to their home towns. As the Covid-19 Movement Control Order (MCO) was extended, Malaysians braced themselves for a less-than-perfect Raya.
Malaysian telco Maxis wanted to create...