Maximising Internet Advertising Efficiency

Everybody counts 30-day cume audience, or Reach, in website tracking. These estimates indicate the number of unique individuals who could be reached at the site, but fails to describe the audience actually reached by any particular advertising campaign.

Maximizing Internet Advertising Efficiency

Capitalize on the demographic drivers of internet usage

Lisa Sharkis Director of Product Methodology of Media Metrix, United States. andSteve Coffey Executive Vice President of Media Metrix, United States.

INTRODUCTION...