Campaign details
Brand: MaxLead Agency: Standby Creative GroupRegion: EMEA
Strategy
Objective
In the days when the Covid-19 measures, which is the biggest epidemic of the century, were tightened, restrictions increased and emotional bridges were weakened because each of them had different needs, although family members in the house were together all day. Children's need for play was stressing the parents and making them feel helpless in this sense. Although the parents did their best, it was not enough for the children to spend "quality time". On the other hand, like many public spaces, theaters had...