Max Factor - Lipfinity

The objectives of this campaign were to double the size of Max Factors franchise in the launch year, to sustain a lipstick property that can be sustained long term and use the Lipfinity initiative to lever the total business.
  

Max Factor Lipfinity

Brand Name: Max Factor Client Name: Procter and GambleCategory for this Entry: FMCG Toiletries & BeautyAgency Name: Max Factor

Summary

The phenomenally successful launch of Lipfinity has transformed Max Factor's business,...