Maturity matters. How and why online advertising has been getting better over time

Joao Neves, Suzanne Moorey-Denham and Anthony Romeo

Evidence has been mounting that online advertising can be an effective marketing tool. This paper demonstrates that this effectiveness has actually been increasing over time, as advertisers have learned to use the new medium and the range of tools it offers.

Maturity Matters

How and Why Online Advertising has been Getting Better Over Time

Anthony RomeoDynamic Logic and CEO, Strategic Dynamics, LLC, United States

Suzanne Moorey-DenhamDynamic Logic Europe, United Kingdom

Joao NevesDynamic Logic Europe, United Kingdom...

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