Matrix: World’s largest professional hairdressing connect

Matrix India, a hairdressing product company, generated interactions and grew its SOCOLOR product range in India during the COVID pandemic by engaging with hairdressers.

Campaign details

Brand: Matrix IndiaAgency: Wavemaker IndiaRegion: APAC



Hairdressers play a vital role in the professional Hair-Color category. They are the key stakeholders who drive sales.

In the traumatic year of COVID-19, salons were...

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