Mastering nichification for community marketing in APAC

WARC’s ‘Marketing in a Fragmented Media Landscape’ webinar shared advice on how APAC marketers can leverage nichification to address concerns about media and audience fragmentation.

One of the big trends fragmenting the media audience is the era of ‘bubble up’ culture, said Rica Facundo, Asia Editor at WARC. Today’s culture formation is increasingly a bubble up phenomenon shaped by communities and creators across a decentralised...

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