One of the big trends fragmenting the media audience is the era of ‘bubble up’ culture, said Rica Facundo, Asia Editor at WARC. Today’s culture formation is increasingly a bubble up phenomenon shaped by communities and creators across a decentralised...
Mastering nichification for community marketing in APAC
WARC’s ‘Marketing in a Fragmented Media Landscape’ webinar shared advice on how APAC marketers can leverage nichification to address concerns about media and audience fragmentation.
