Mastercard’s Priceless perfumes deliver sensory marketing with a purpose

Mastercard, the payments company, has tapped into the power of scent as it finds new ways to engage consumers using sensory marketing.

Mastercard, the payments company, believes it has sniffed out a distinctive route to consumer engagement by introducing a custom-made “Priceless” line of perfumes.

First unveiled during an event held by non-profit Fashion Group International (FGI) in New...