Mastercard: True Name

Mastercard, a financial service corporation, launched a campaign in the US to encourage banks to allow members of the LGBTQIA+ community to use their chosen names on credit cards.

Situation Analysis

Mastercard has been supporting the LGBTQIA+ community for more than a decade, under its "Acceptance Matters" platform.

Understanding the lived experience of people is central to ensuring authenticity. The idea behind this campaign was...