Mastercard: Team Cashless

Mastercard, the payments company, encouraged shoppers to become the voice of the brand in its quest to get small merchants to start accepting digital payments in India.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Digital payments Media channels:Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Outdoor, Out-of-home, Public...

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