Mastercard: Team Cashless

Mastercard, the payments company, encouraged shoppers to become the voice of the brand in its quest to get small merchants to start accepting digital payments in India.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Digital payments Media channels: Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Outdoor, Out-of-home, Public relations Budget: 1 - 3 million

Executive summary

It was always a challenge to drive behaviour change amongst the B2B audience, especially the shopkeepers of India who speak the language of dhanda.

This campaign had a far-reaching impact not just limited to the brand’s success, but the success of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands