Mastercard: Mastercard SMB

Mastercard, a financial services corporation, created a campaign in the United States to engage with women-owned small businesses, a group that was often overlooked.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: Mastercard Worldwide, HarrisonIdea creation: McCann New YorkMarket: United StatesSector: Credit cards & loansMedia channels:Competitions & contests, Events & experinetial,...