MasterCard – Navidad 06

MasterCard wanted to raise its profile in Spain, and to increase its levels of affinity among consumers.

MasterCard – Navidad 06

Agency name: MOMENTUM Client name: MASTERCARD Category: Retail or Trade marketing Country: Spain


The approach we took was to create a new scenario of face to face communication with consumers, a holistic scenario allowing us to transform the values of the brand into a tangible experience for the people who come to the shopping centre. All of this taking into account that the Commercial Space will be “saturated” with publicity for the Christmas period.

What we tried to achieve:

  • Boost and broadcast the values of the brand as a distinguishing...

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