Case details
Brand: Master Kong sugar-free iced black teaBrand owner: Master KongMain agency: Mindshare ChinaMain agency holding group: WPPMain Agency 2: VMLY&RMarket launch: Mainland ChinaIndustry: Food and BeverageMedia Channels: Key Opinion Consumer KOC, Key Opinion Leader KOL, Celebrity/Celebrity Spokesperson, Mobile & App, Live Broadcast, Social Media, Content MarketingBudget: 25-30 million
Case Summary
Master Kong sugar-free iced black tea and head platform Tencent Video jointly created a feminist variety show "Hip-pop Girls", creating a stage to give voice to young women, breaking the...