Martech grows to a $150bn market in North America and UK

Amy Rodgers

An overview of the estimated market size of marketing technology (martech) in North America and the UK.

A new estimation of the market size for marketing technology across North America and the UK shows accelerated growth in investment, according to a newly released report from the Martech Alliance and Moore Kingston Smith.

The report is a continuation of the analysis previously conducted by WARC in association with advisory firm BDO between 2017 and 2019, which looked at the current capabilities and investment in martech globally, with a focus on the UK and North America.

The survey-based research is used to calculate the estimated market size for martech – an ecosystem now made up of over...

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