Background
Across the globe, millions of cats and dogs live in shelters or on the street. Pet homelessness is a complex global challenge, and at the beginning of 2020 still had no methodological approach to measure the scale of the problem or to know if the efforts of Mars Petcare and so many other organisations with the same goal, are really working. And without a reliable way to quantify the issue, we can't begin to track progress and drive meaningful change.
Enter Mars Petcare. As the world's leading pet care company, they believe every pet deserves better: better...