Mars Petcare, a leading pet care company, launched a global campaign to convene stakeholders to identify a methodology to quantify the issue and better understand factor contributing to pet homelessness, raise awareness, and deepen relationships with partners.
Background
Across the globe, millions of cats and dogs live in shelters or on the street.Pet homelessness is a complex global challenge, and at the beginning of 2020 still had no methodological approach to measure the scale of the problem or to know if...