Mars, Inc.: M&M's New Millennium campaigns

At the close of 2005 Mars Inc. was a business worth $18 billion (approx £9 billion in 2008).

Mars, Inc.: M&M's New Millennium campaigns

Simone Samano

OVERVIEW

In the years 2000 through 2005 M&M's candies remained a brand giant for Mars, Inc., manufacturer of other popular candies, including Skittles, Twix, Starburst,...