Marriott delivers luxury experiences with data-led personalisation

International hotel chain Marriott is experimenting with a consumer identification and segmentation strategy to deliver personalised and differentiated consumer experiences across its more than 7,000 properties worldwide.

With 30 brands and 7,000-plus properties across 131 countries, Marriott boasts a powerful portfolio in the hospitality industry and its broad property base means both the opportunity as well as the challenge of serving a diverse customer base.

“In the...