Marmite: Pre-hated Marmite

Marmite, a savoury food spread, launched a campaign on April Fools day to reward its lovers which saw it selling pre-hated Marmite jars on eBay.

Marmite: you either love it or hate it. The brief was to activate this brand truth on April Fools' Day, by creating a compelling experience that would engage and reward Marmite lovers and bring fame to the brand - but with zero spend and a small production...

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